Firstly a big thanks to those who shared, like and retweeted Part I of this post – glad many of you enjoyed it.
There are many research and tools out there that can determine the state of your brand, many of which can be costly and time consuming. From the many brand development projects I’ve worked on over the years there are regular clues as to why businesses decide to invest in rebranding.
You can catch clues 1-5 in Part I of the post here. For clues 6-10 read on…
Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you do have one don’t you?).
Many of the established companies that come to me are looking to refresh their identity in order to increase their relevance to their stakeholders. This in turn leads to a greater sense of pride for the brand both inside and outside of the company.
A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. While there are research tools that can help you determine the state of your brand, there are also a number of clues that may indicate it’s time to invest in a rebranding effort. In the first of two posts, here’s the first five of ten clues…
Your County, Your Way – Monmouthshire County Council
This is a reblog of a post I wrote on thethinkingworks blog (a collaborative project blog I share with Joel Hughes of Jojet)
A collaborative project between Russell, Joel and Monmouthshire County Council that resulted in a brand identity, proposal document and website and contributed to kicking off game-changing innovation programme in how the local authority delivers its services, being named one of the six most Creative Councils in the UK and a share of a £1 million funding pot to take their initiative forward.
SneakPeek #006
Nice little Brand ID concept I’ve been working on (Taken with instagram)
SneakPeek #005
Been working with some lovely imagery today, courtesy of @hjphoto (Taken with instagram)
SneakPeek #004
One that got away (Taken with instagram)
