Digest: Saul Bass’ Bell System Pitch
Saul Bass Pitch Video for Bell System Logo Redesign
First pointed to me on via Brand New this is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s.
It’s a fantastic and very well constructed piece featuring a great intro to identity design followed by the identity pitch. A must-watch for designers of all types.